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True to its name, the Apple Spring Loaded event was jam-packed with new hardware refreshes and announcements all around. Apple intends to create an environment where no matter where you’re at in Apple’s ecosystem, there’s likely something for you.

Apple announced a new iMac desktop that was redesigned around the company’s new ARM-based M1 silicon. It also refreshes the iPad Pro tablet lineup that brings some major under-the-hood upgrades. And added to its rich device ecosystems with new AirTag and tracker accessories, an update to Apple TV 4K, and a new shade of springtime colour for the iPhone.

Let us look at each of these announcements individually.

iPhone 12 Purple

New Purple iphone 12

Apple has unveiled an all-new stunning purple finish for iPhone 12 and iPhone 12 mini. This new colour beautifully accentuates the flat aluminium edges of iPhone 12, which are perfectly colour-matched to the precision-milled back glass.


Also, both models feature an advanced dual-camera system that delivers powerful computational photography features. The highest-quality video in a smartphone, with expansive edge-to-edge super retina XDR. Displays with OLED for a brighter, more immersive viewing experience. And the ceramic shield front cover, providing the biggest jump in durability ever on iPhone.

Related article: Apple unwraps iPhone 12, its first 5G compatible iPhone

iPad Pro

iPad pro launch

Here’s all you need to know about the new iPad pro. It comes with an M1 chip, 12.9‑inch Liquid Retina XDR display, 5G capabilities, New Ultra Wide front-facing camera with Center Stage. Now that is what we call a real upgrade. The iPad Pro is getting even more ‘pro’ than ever with big under-the-hood improvements.

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This marks a big change for the iPad, which had historically been based on Apple’s A-series chips. The shift to M1 will make the iPad and the Mac more closely aligned, blurring the line between PC and tablet.

iPad pro

The M1 offers 50% better performance than the prior-generation iPad Pro. Compared to the first iPad, the M1 delivers a 75x boost, Apple said. There’s 40% faster graphics performance. The new iPad Pro delivers 1500x faster performance, Apple said, adding that it also delivers console-level graphics.

There is now a new 2TB configuration with more storage and 2x faster storage to access your data even faster.


Fastest chip in a smartphone, 5G, a brighter and more colourful OLED display, ceramic shield with 4x better drop performance. And a new colour. The iPhone 12 now comes in a beautiful purple colour.

The iPad Pro also supports 5G connectivity, like the company’s latest iPhone models, along with fast mmWave 5G support.

It also boasts more capable cameras. Along with studio-quality microphones and the LiDAR Scanner, the iPad Pro is now a more versatile content creation tool. The image signal processor on the M1 allows the iPad Pro to have better HDR captures.

The new iPad Pro comes with a new 122-degree ultrawide camera lens called Center Stage with auto-tracking.


iMac 24 "

The all‑new i-Mac inside and out is impossibly thin. 24‑inch 4.5K Retina display. It has the the best speakers, mics, and camera in a Mac. The all-new iMac is supercharged by the M1 chip.


It comes in 7 vibrant colours. The sound system on iMac brings incredible, room-filling audio to any space. Two pairs of force-cancelling woofers create rich, deep bass without unwanted vibrations. And each pair is balanced with a high-performance tweeter. 

“The all-new, completely redesigned iMac is more personal, more powerful, and more capable than ever,” Cook said during his keynote. “And it’s incredible from every angle.”



Attach one to your keys, slip another in your backpack. Just like they’re on your radar in the Find My app. Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple’s Find My app. AirTag taps into the vast, global Find My network and can help locate a lost item. All while keeping location data private and anonymous with end-to-end encryption.


Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant. A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery. AirTag features the same magical setup experience as AirPods – just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like “Keys” or “Jacket,” or provide a custom name of their choosing.

Apple TV 4K

Wraps were taken off the Apple TV 4K 2021 at Apple Spring Loaded event. The latest version of Apple’s video streamer includes a host of new features including high frame rate HDR support with Dolby Vision at 60 frames per second (including over AirPlay) and an all-new Siri Remote.

It’s powered by a new chip, the A12 Bionic, which debuted in 2018’s iPhone XS, XS Max and XR. Apple boldly claims using the A12 brings “a significant boost in graphics performance, video decoding, and audio processing” to the video streamer.

So, the most eye-catching addition is a new colour balance feature that uses your iPhone’s sensors. This is to optimise the video output for your particular TV. 

If you are looking for the best Apple or business mobile deals, or want to know more about the developments at the Apple Spring-loaded event, get in touch with us today.

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